Aether launched its GTM Engine for Roofing — the first go-to-market platform built specifically to help roofing contractors quote faster, close more deals, and reduce overhead with fewer tools and fewer reps, according to the company.

Aether replaces the fragmented sales stack with one integrated workspace where roofers can generate quotes, automate follow-ups, and move jobs to close — all powered by built-in AI agents.

Aether’s founder and Chief Executive Officer, Zayne Sagar, shares what makes this progress unique for roofing professionals and what it means for the end building owner experience:

For over 70 years, the way roofers sell hasn’t really changed — door knocks, manual climbs, delayed quotes, and scattered tools. We saw the opportunity to reinvent that entire motion with AI”

Aether has bridged the critical gap between AI and the physical world of roofing. Our tool transforms how contractors measure, quote, and communicate about physical structures. The roofing industry loses millions of valuable hours annually to manual and unreliable digital measurements, and inefficient sales process. This represents not just wasted time, but missed opportunities for growth and service.

Aether Roofing brings next-generation sales capabilities for Roofers. For the very 1st time, Roofers can be with the building owner, click a button and generate an highly accurate measurement reports – make real-time quotes with ease. This is not just about time saved, it helps roofers avoid the dreaded 1-24 hour report waits, reduce roof climb liabilities and will dramatically increase sales conversions.

But it doesn’t stop there. Aether is a full GTM engine for roofers — with AI agents handling follow-ups, scheduling, and next steps. It’s not just faster, it’s smarter. We’re helping contractors reduce CAC, increase close rates, and deliver a better customer experience — all from one platform.

Product expansion

Aether began as a Solar Sales and Design Platform but has since evolved into a unified workspace where solar, roofing and sister trades workflows seamlessly coexist. Whether you’re a solar contractor expanding into roofing or a roofer moving into solar or home electrification, Aether lets you manage both verticals in a single, streamlined GTM platform — no tool-switching, no silos.

While Aether is quickly becoming the go-to-market platform for modern roofing companies, what truly sets it apart is its AI GTM Engine — a fully integrated system that drives every stage of the sales cycle. From automated follow-ups and quote creation, to real-time quote updates and production triggers. Aether’s role-specific agents act like always-on teammates, helping reps move faster and managers stay in control.

The First GTM Engine Purpose-Built for Roofers

Aether RoofingTM isn’t just software — it’s a complete go-to-market platform designed for roofing workflows. With Aether, roofers gain:

• Instant Roof Measurements & Layouts — Job-ready designs generated in seconds via AI, no field visit required.
  
  

• Agent-Powered Sales Automation — Quote sends, reminders, and follow-ups handled instantly based on deal activity by AI agents.
  
  

• Dynamic Proposals & eSign — Branded, interactive proposals with embedded financing and instant signature flow.
  
  

• Trade-Specific Roofing CRM — Track leads, quotes, and jobs across teams — no bloated software or disconnected tools.
  
  

• Cross-Trade Expansion Ready — Expand into solar with zero re-platforming.

Target the Right Roofs with the Aether Intent Engine

The sales process starts with targeting — and Aether gives roofing teams a serious edge. The Aether Intent Engine analyzes satellite imagery, historical storm activity, insurance claims data, roof geometry, and material aging signals to surface properties that are most likely to need a new roof.

But it’s not just for door-knocking. Aether transforms targeting across every channel:

• Online sales – Feed high-fit leads into website flows, chatbots, and ad campaigns to convert warm intent with less spend.
  
  

• Outbound reps – Equip SDRs and canvassers with street-level maps of ideal homes: aging shingles, high pitch, or recent hail impact.
  
  

• Reactivation – Re-score your old leads when storm events hit, or when warranties approach expiration — turning dormant records into new opportunities.
  
  

• Territory prioritization – Know exactly which zip codes, subdivisions, or property types to focus on each week.

The result? Less wasted outreach, lower CAC, and higher close rates — all before a rep even makes contact.

And more Aether features

AI-Powered Measurements & Estimations

• One-click Aerial Roof Measurements: Instantly generate roof geometry and measurement reports using AI—no site visit required.
  
  

• Online AI Estimators: Provide homeowners and businesses with real-time pricing and system estimates directly on your site.
  
  

• Accurate Roof Measurements: Trusted by professionals for precise measurements that reduce rework and speed up project timelines.

Sales & Proposal Tools

• Customizable Proposals: Branded, interactive proposals with 3D visualizations that win over homeowners and commercial property managers.
  
  

• Built-in Document Signing: Streamline deal closure with integrated e-signature functionality—no external tools required.

  
  

• CRM for Contractors: Manage leads, set appointments, and track every deal through a purpose-built sales pipeline for roofing and solar teams.

  
  

• Sales Team Management: Organize large sales teams with territory assignments, user roles, and performance tracking tools.

Operations & Workflow Automation

• Workflow Builder: Create and automate custom workflows tailored to your process—from lead to install.
  
  

• AI Agents as Roofing Co-Workers: Delegate tasks to AI-powered assistants that help draft proposals, qualify leads, and prep designs.

Built for the Field

• Mobile & Tablet Friendly: Designed for on-the-go use—whether you’re in the office, on the roof, or at the kitchen table.

For more information, visit aethernrg.com.